Once you have a general idea of who your visitors are and what type of landing page environment will be best for them, it’s time to build your page!

How Alexa Helps You Find and Reach Your Audience

This step-by-step tour will show you how to find and reach your audience more effectively using Alexa.

1. Understand your audience.

Find sites that your audience visits using our Audience Overlap Tool.

See it in action to learn how it can help you:

Find the sites your ideal customer visits

Know what content they love

Get keyword ideas

Identify link building opportunities

Discover influencer and partnership opportunities

2. Uncover the keywords your audience loves.

Discover winning keywords and popular topic clusters by using Competitor Keyword Matrix.

See How Alexa Helps You Find Content Ideas That Will Attract Your Audience

This step-by-step tour will show you how to identify content opportunities that will improve your search results and boost your brand awareness.

Learn how to:

Identify gaps in your content strategy

Drill down to find niche topics and targeted keyword ideas

Uncover low competition and buyer keyword opportunities

Discover keywords that are driving traffic to your competitors

3. Find untapped opportunities you are missing.

Find gaps where your audience has an interest, but you donót have content.

4. Prioritize the best opportunities.

Target easy-to-rank keywords first using our Keyword Difficulty Tool.

5. Promote your content on popular sites.

Discover influencer outreach opportunities by uncovering sites that link to your competitors using our Competitor Backlink Checker.

6. Overtake your competitors.

Benchmark and track your performance relative to your competitors using our Competitive Analysis Tools.

An inbound link differs from both an outbound link and an internal link.

Having the right backlinks to your site can do two things:

1. They improve search engine rankings. Having several backlinks from authoritative sites will tell search engines that your site is considered a great and authoritative source. As a result, your site will rank higher in search engine results for specific keywords and phrases.
2. They drive website traffic. If your site appears higher in search engine results, it is likely to attract more new and existing customers. If the site ranks well for industry-specific keywords, it’s likely to draw more targeted audience to the site.

However, it is hard for every site to get a backlink from an authoritative website.

A great way of finding topics for content which receives a lot of engagement from users is by using the content explorer which Ahrefs has to offer, for example.

1. Constantly Update Your Blog with Fresh Content

2. Write Guest Post Blogs

3. Create Skyscraper Content

4. Search for Competitor Backlinks and Monitor Them

5. Design Compelling Infographics

They need to have a great design, something that will catch the reader’s eye.

The infographic needs to be well researched, and contain reliable information and statistics.

6. Build Backlinks Using Competitors Broken Pages

There are several pieces of software that can help you find broken and lost backlinks, including Ahrefs.